Dear ____,
I am interested in bringing Meatless Monday to (ADD TOWN, CITY, OR MUNICIPALITY). I’ve been doing research and found that Meatless Monday is a simple way to introduce healthy and sustainable eating habits into our community. Studies show that eating a little less meat each week can have major benefits that include a lower risk of diabetes, heart disease, and obesity, as well as lower greenhouse gas emissions, reduced water usage, and improved soil quality.
It doesn’t take much to get a Meatless Monday program started. The campaign is flexible and could focus on local residents, municipal departments and employees, or community wellness. Many of the necessary resources and marketing materials are free to download, and they have all been developed in partnership with the Johns Hopkins Center for a Livable Future.
Meatless Monday can be tailored to align with (ADD TOWN, CITY, OR MUNICIPALITY)’s health and sustainability goals, and the Get Started with Meatless Monday 12-week campaign is easy to share digitally as part of a wellness initiative or challenge. Council members and community leaders can even leverage Meatless Monday to promote local businesses and restaurants. Note that meat does not need to be removed from the menu; partners or departments can simply add plant-based options every Monday.
I suggest setting up a meeting with stakeholders to see how we can successfully bring Meatless Monday to our community and local government departments. Here are some examples of how others have implemented Meatless Monday. It’s totally customizable based on capacity, preference, and goals.
I’m excited to take the next steps forward!
Thank you,
