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About Meatless Monday History

Meatless Monday delivers a simple message: for greater personal health, and for the health of the planet, eat less meat.

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Our History

Meatless Monday began in 2003, the brainchild of an advertising executive and a public health expert who wanted to inspire people to improve their health. It was a new take on an old campaign from the first World War.

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The Benefits of Meatless Monday

When you reduce your meat consumption and increase your intake of vegetables, whole grains, legumes, and fruits, the benefits abound. Skipping meat one day a week can support healthy heart function, reduce the risk of type 2 diabetes, put fewer greenhouse gases into the atmosphere, and more.

Frequently Asked Questions

Is Meatless Monday a vegan campaign?

No, Meatless Monday is not focused on veganism. The campaign encourages people of any dietary lifestyle to cut out meat in their diets one day a week.  

Is it necessary to practice Meatless Monday on a Monday, or can it be adapted to other days of the week?

Meatless Monday can be practiced any day of the week, since the campaign's goal is to reduce meat consumption and encourage people to try healthy plant-based options. Choose what day works best for you or your organization.  For more information on the reason we chose Monday see the benefits of starting on Monday

Can I eat chicken, fish, or dairy products on Meatless Monday?

We recommend abstaining from meat and limiting dairy and eggs on Meatless Monday, although the campaign is flexible and meant to suit individual needs. The key is to enjoy healthy plant-based meals. 

How do I start a Meatless Monday program in my community or workplace?

Starting a Meatless Monday program is easy. See our page for information on how to start a Meatless Monday program in schools, universities, hospitals, communities, and worksites.   

Take Action

Do you want to start Meatless Monday at home or in your workplace, school or community? Find resources and materials here.