Meatless Monday comes to [CITY NAME]
[LOCATION]—Research shows that meat and dairy production generate more damaging greenhouse gas emissions than do all forms of transportation combined. Many cities around the world are challenged with finding solutions to climate change as well as improving health outcomes for their residents. What people eat, how it’s produced, and how much is wasted can have a significant impact on a city’s health and sustainability goals.
To support the community in reducing its carbon footprint and to improve the health of residents, [ORGANIZATION/GROUP NAME] is [add details here about Meatless Monday in your community, and its impact on the community using impact calculations—can use Meat Free Monday calculator].
[INSERT QUOTE(S) HERE FROM COMMUNITY LEADERS, ORGANIZATION LEADERS] Example quote: “I am excited to bring all the benefits of Meatless Monday to our great city.,” shares Organization Leader, Organization Name. “Eating more vegetables, fruits, whole grains, beans, and nuts and less meat, dairy, and eggs, is a great way for residents to improve their health and to reduce our community’s impact on the climate.”
Why Monday? The simple message to “skip meat once a week” works because it provides a regular cue to take action on Monday, which research shows is the day people are most open to making positive changes. Starting each week by participating in Meatless Monday can lead people to eat more fruits, vegetables, and plant-based meals throughout the rest of the week.
About Meatless Monday:
Meatless Monday is a global movement, followed by millions, with a simple message: One day a week, cut out meat for personal health and the health of the planet.
Launched in 2003, Meatless Monday is a non-profit initiative of The Monday Campaigns, working in collaboration with the Center for a Livable Future (CLF) at the Johns Hopkins Bloomberg School of Public Health. For more information, visit meatlessmonday.com.
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