Social Media Assets: Immune Boosting

Download our guide to learn about best practices for food service operators implementing Meatless Monday.

The authors of this paper conducted a case study of a community-based approach to meat reduction at the household level and assessed effectiveness through three follow-up surveys. While there has been substantial research into individual and structural interventions to reduce meat consumption, less attention has been paid to social and community-level factors. This paper sought to track changes in households’ knowledge, attitudes, beliefs and food choices over a nine-month period.

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Download our report to learn about the reach and influence of the Meatless Monday campaign through consumer surveys.

Spread the message about Meatless Monday to your social followers with our social media assets.