Social Media Assets: Immune Boosting

Download our guide to learn about best practices for food service operators implementing Meatless Monday.

The authors of this paper conducted a case study of a community-based approach to meat reduction at the household level and assessed effectiveness through three follow-up surveys. While there has been substantial research into individual and structural interventions to reduce meat consumption, less attention has been paid to social and community-level factors. This paper sought to track changes in households’ knowledge, attitudes, beliefs and food choices over a nine-month period.

Read the related publication.

Download our report to learn about the reach and influence of the Meatless Monday campaign through consumer surveys.